{"id":4578,"date":"2025-08-20T11:33:46","date_gmt":"2025-08-20T15:33:46","guid":{"rendered":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/?p=4578"},"modified":"2025-08-20T11:33:47","modified_gmt":"2025-08-20T15:33:47","slug":"how-gen-z-and-millennials-are-changing-the-life-insurance-landscape","status":"publish","type":"post","link":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/how-gen-z-and-millennials-are-changing-the-life-insurance-landscape\/","title":{"rendered":"How Gen Z and Millennials Are Changing the Life Insurance Landscape"},"content":{"rendered":"
For decades, life insurance was seen as a financial tool primarily for older adults with families and mortgages; however, that perception is now beginning to shift.Today, Millennials and Gen Z are reshaping the life insurance market with new expectations, digital habits, and a proactive approach to financial planning. At Amalgamated Life Insurance Company, we are evolving to meet these changing needs with flexible, accessible, and modern coverage options.<\/p>\n
Younger generations are increasingly aware of the importance of financial security. Whether it\u2019s due to the economic uncertainty of the past decade, the impact of the COVID-19 pandemic, or a growing interest in comprehensive financial wellness, Millennials and Gen Z are taking life insurance seriously and doing so earlier than previous generations.<\/p>\n
According to industry research<\/a>, more than 40% of Millennials own life insurance, and Gen Z is quickly catching up. Many are purchasing policies in their 20s and early 30s, often through employer-sponsored benefits or digital platforms that offer convenience and transparency.<\/p>\n Most Millennials and Gen Zs grew up with smartphones, online banking, and instant access to information. They expect the same ease and efficiency when it comes to life insurance. That\u2019s why Amalgamated Life offers streamlined, user-friendly options that support members to understand, enroll in, and manage life insurance coverage.<\/p>\n From online resources to responsive US-based multilingual customer service, we are committed to meeting all policyholders, regardless of age, or at what stage of life they are at.<\/p>\n One of the key features younger workers value is portability. With job changes more frequent than ever, they want to know their coverage can move with them. Amalgamated Life offers voluntary portable term life insurance options that allow policyholders to maintain their coverage even if they change employers.<\/p>\n We also offer payroll-deducted plans, making it easy for employees to secure coverage without the hassle of separate billing. This not only streamlines the process but also encourages participation by integrating life insurance into everyday financial routines.<\/p>\n Younger generations are not looking for one-size-fits-all solutions. They want coverage that reflects their unique lifestyles, goals, and financial situations. Amalgamated Life provides a range of life insurance products that can be tailored to meet individual needs, from basic term life insurance to more comprehensive permanent policies.<\/p>\n We also understand that life changes quickly. That\u2019s why our policies are designed to be flexible, allowing policyholders to adjust coverage as their circumstances evolve.<\/p>\n At Amalgamated Life, we\u2019ve built our reputation on trust, service, and innovation. As we look to the future, we remain committed to helping younger generations protect what matters most. Whether they are just starting their careers, growing their families, or planning for long-term financial security, we are here to provide the guidance and coverage they need.<\/p>\n To explore our life insurance options and see how Amalgamated Life is supporting the next generation of policyholders, visit Amalgamated’s Solutions page.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" For decades, life insurance was seen as a financial tool primarily for older adults with families and mortgages; however, that perception is now beginning to shift.Today, Millennials and Gen Z are reshaping the life insurance market with new expectations, digital habits, and a proactive approach to financial planning. At Amalgamated Life Insurance Company, we are… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4578","post","type-post","status-publish","format-standard","hentry","category-blogs"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts\/4578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/comments?post=4578"}],"version-history":[{"count":1,"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts\/4578\/revisions"}],"predecessor-version":[{"id":4579,"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts\/4578\/revisions\/4579"}],"wp:attachment":[{"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/media?parent=4578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/categories?post=4578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/tags?post=4578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Digital-First Expectations<\/h2>\n
Portable and Payroll-Deducted Coverage<\/h2>\n
Customization and Flexibility<\/h2>\n
A Trusted Partner for the Next Generation<\/h2>\n
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